The Internet is undergoing an extreme makeover. In the 1990s and the beginning of the 21st century, the World Wide Web was primarily a place for viewers to retrieve information. The information flowed in a one-way direction. Websites were mostly built by “techie” folk who knew complex HTML coding and FTP site management. If you’re scratching your head, you’re not alone.
Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform
Web as Platform, Harnessing Collective Intelligence, Data as the Intel Inside, End of the Software Release Cycle, Lightweight Programming Models, Software Above the Level of a Single Device, and Rich User Experiences.
Web 2.0 for Designers
Web 2.0 means for web designers. Web 2.0 as the movement to a read/write web, observing 6 trends that signal a change in how web sites are designed: a move to Semantic Markup, Providing Web Services, Remixing Content, Emergent Navigation and Relevance, Adding Metadata over Time, and a continuing Separation of Structure and Style.
In our initial brainstorming, we formulated our sense of Web 2.0 by example:
|Web 1.0||Web 2.0|
|evite||–>||upcoming.org and EVDB|
|domain name speculation||–>||search engine optimization|
|page views||–>||cost per click|
|screen scraping||–>||web services|
|content management systems||–>||wikis|
|directories (taxonomy)||–>||tagging (”folksonomy”)|
Web 2.0 used for Blogger in that the users can read, write and comment the information easily. In Wikipedia also using web 2.0 in this also the users can read, write, review, and debate the information. In flicker sites the users can view, upload, and tag their photos or information.
Services, not packaged software
Architecture of Participation
Harnessing Collective Intelligence
Re-mixable data sources and data transformations
software above the level of a single device
Web2.0: Harnessing Collective Intelligence
Hyperlinking:Sites are bound to the structure of the web by links
Google’s breakthrough in search – PageRank – uses link structure rather than type of content to provide search results
Ebay – a collective activity of its users. Ebay grows as activity grows. Ebay, only provides a platform
Amazon – sells the same products as its competitors. But they have higher user participation – reviews, different ways of interacting, user activity produces better results
Wikipedia – an online encyclopedia: Radical change in the dynamics of content creation. Trust.
Del.icio.us, Flickr – pioneered “folksonomy” (in contrast to taxonomy) – collaborative categorization.
Cloudmark – spam filtering, by aggregation of individual decisions
Linus, MySQL, Perl, PHP, on which most of the web runs, is relies on open-source – collective, net-enables intelligence
Usable technology (easy to publish own content, rather than using HTML or CMS)
Web2.0: Rich User Experience
Java delivered Applet (1995)
Macromedia’s Flash based “Rich Internet Applications”, many years ago
Full scale applications happened only with Gmail
Technology that Google used was termed Ajax, which is a collection of
Web2.0: Visual Design?
Very user friendly
People are not shy to use color
But lots of white
More text than images
Logos are rounded, colorful, playful?
Again, very usable
Web2.0: Design Patterns
Long Tail: Small sites make up bulk of the internet’s content. Leverage customer self service and automatic data management
Data is important: Try and create a unique hard to replicate data
Users add value: In form of data (reviews, original content), behavior
Self-learning apps: zetia coupons Applications should be intelligent enough to gather user behaviour (top 10 views, highest clicks, etc)
Rights reserved: hgh buy genentech Benefits come from collective adoption and not restriction.
Always a Beta: soak roots with colchicine On the web one does not need to have software releases. Change as often,
Web2.0: Implications for Media
Publishers now no longer leverage all the content
It is now easy to create content (Blogs)
It is now easy to distribute content (RSS, Feed readers)